Monday, December 30, 2013

Digital Squash Magazine Not There Yet

I've been trying to keep my yapper shut for a while to give the magazine time to get over the inevitable miscues of a new publishing endeavor. But the time for caution has past.

I have complained about Squash Magazine before, but I was very hopeful that the new arrangement with US Squash, in which the two "merged operations," would benefit both the magazine and, probably more importantly, the website. The magazine, despite being peppered with grammatical and layout mistakes, is demonstrably better, although it still suffers from reportage based on events that have happened too long ago to make for scintillating reading. But there are new elements that have appeared and the overall tone has improved. So, okay ....

The website for the publication, which was nothing short of pathetic before the merger, now is, well, still pathetic. In viewing the site on December 30, I see a series of articles, all of which are dated October 1. There is a column dubbed "Recent Posts," which again lists articles dated October 1. There is the slight saving grace of a column labeled "US Squash News" that does indeed have more recent items, but who is going to bother to look for these few items when the rest of the homepage screams October 1, fully 3 months earlier?! It's a shame.

I had hoped that the involvement of US Squash would include some concern about the website and its presentation, but that is clearly not the case. If so, then please god kill the site. Why have it available when it is an embarrassment? I don't get it. 

The website has its own tile ad on US Squash's homepage, so clearly the organization wants readers to go there, but for what? 

My (unsolicited) advice: Kill the website until there is the time and money to support it.

My even better (unsolicited) advice: Kill the publication, and put all your efforts into a great website.

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