Qatar, WTF?

I watched some of the Qatar Classic currently underway, proudly sponsored by the Ali Bin Ali Group. In truth, some great matches, with perhaps the most memorable being the Selby vs. Willstrop match. Selby has been dominated for years by James Willstrop, but today as fate would have it Willstrop hit a shot up the middle (a shot that seems to be more and more in vogue) that Selby anticipated, and Selby responded by hitting a behind-the-back dropshot to the other corner for a jaw-dropping point-game-match winner: 13/11 in the fifth game. Selby laughed, then looked to the heavens in thanks. 

There were several other great matches, but all that played out in front of a crowd that appeared to number 10. 

No, seriously. Here's a screen shot of the crowd 5 seconds after the conclusion of the Karim Abdel Gawad vs. Tarek Momen match, which Gawad won, 12/10 in the fifth. Another great match, watched by a precious few. 

What is the story here? Despite the support from the Ali Bin Ali Group, is the squash-loving population in Qatar so vanishingly small that they can't muster up a few spectators? It's frankly embarrassing. And I would think old Ali Bin Ali would be rather displeased.

Gladiatorial?

Everything I've heard about the recent presentation before the Olympic bid committee, on December 19 in Lausanne, Switzerland, has been positive, and the production qualities of the two videos that were played at the bid meeting were great. They featured Ramy Ashour and the stellar Nicol David, who is not only the greatest female squash player that ever bounded across a court but also its greatest proponent. She will receive my vote for President of the World, should that vote ever come up... US Squash should take a bow as it has had quite a lot to do with the increased professionalism evident in this latest bid to the Olympics committee, but most of this work has occurred behind the scenes and, due to the politics of the bid, will remain that way.

James Willstrop was at the meeting and he said two things that I've been hearing a lot lately: "Squash represents the essence of Olympic sport. It’s gladiatorial given that we are the only racket sport where players share the same space, and to excel requires a mix of mental strategy, skill, athleticism and fitness..." 

Two things: First, I would think that racquetball players, whose numbers are still in the millions, might object to squash depicting itself as the only sport played in a box. This description of squash as being the sole boxed racket sport is being repeated all the time now, by various proponents of the game, and it is flat-out wrong. Being wrong bugs me; people should stop saying this.

Another thing that people keep saying lately is that the sport is "gladiatorial." Willstrop is not the first to say this; he is echoing someone in the squash establishment who, months ago, when trying to market the sport, had the word 'gladiatorial' pop into his or her head and the darn word got stuck there! 

When I read that word for the first time in the context of squash I thought, Wow, what a stretch, and how silly! Now, I keep seeing that word and I think, Jeez, enough with the gladiators! 

My point: There are lots of words that correctly describe squash that marketers, whose job it is to puff things up, could use to accomplish the task. When you use a word like 'gladiatorial,' the message gets lost in the medium. People stop and ponder the word, rather than the intent of the word. 

It's a fantastic sport; you'll find no stronger proponent than I. But its not the sole this or the gladiatorial that. 

Smartest Commentary I've Read All Year ...

... about squash is right HERE, in which squash novelist Aubrey Waddy discusses the televisual pitfalls of the sport. I completely agree....

Psssst, They Did It Again

The fan-centric PST has once again made an excellent call. Joe McManus, the tour's commissioner, has announced that henceforth there will be a "zero tolerance policy" regarding dissent among players who disagree with a ref's decision.

Thank god for that. I noted sometime ago on this blog that the litigious discussion that ensues when a ref makes a tough call is a cringe-worthy pox upon the game of squash. Here I point out a BBC commentator's negative view of all the rancorous discussion. Though he liked watching the game, he probably felt at times that the greatest muscle being exercised at the tournament was that of the jawbone.

The PST will now have to live up to this decree. Will the ref have the testicular fortitude to stand up to one of the Tour's stars -- David Palmer, for instance -- and charge him a point when he starts complaining? They should, but we shall see.

In the end, the PST understands that it's about the squash.  If we want to go see people complaining we can go visit Washington DC.

Please god shut up! Players ... play!

Squash in the Fourth Dimension

The 4th dimension is of course Time, and time, in publishing, can throw a wet blanket on things.

I just received, on June 5, the April/May issue of Squash Magazine, the official publication of US Squash. The fact that I received it late, not even within the extra-wide 2-month window of its publication date, was noteworthy. Why would a publisher do that? Well, being in publishing myself, I can guess that the answer is probably related to ad dollars. The publisher and editor, Jay Prince, was probably holding out for a few more ads before he put the magazine to bed. Jay gets some money from US Squash to put the magazine out, but he relies heavily on ad dollars to keep the enterprise afloat.

I can completely understand. We have had to do that a few times when advertisers have turned uncharacteristically impecunious (ie, cheap!). But it is dangerous to do that when publishing a news magazine, because it puts in jeopardy the usefulness of the very thing that constitutes the reason for the publication in the first place: news....

In the April/May issue there are four feature articles. Each one reviews the results from a squash tournament. And all four of the tournaments on display in this issue were from March.

So I received the issue in June, and am to read a series of articles about tournaments from March... In the age of the internet, this is not a winning formula.

The issue has a few other head-scratchers, like an invitation to attend the CitySquash 10th-year party at the University Club in NYC, which had already taken place nearly a week before I received the issue.

Now, this should not be read as criticism of the management of Squash Magazine. I am sympathetic to the problems of publishing under financial duress.

But I think it might be time to change the model. Forget publishing a print magazine; printing and postage costs are too expensive anyway. Prince and his editorial staff can publish the news about squash and run all their feature articles online as quickly as possible so that the information on their website is still fresh. I visit online squash sites all the time, so Squash Magazine's current articles about the US Junior Championships, the adult US Championships, the US Doubles Championships and the US Skill Level Championships were no longer of interest to me -- I had read about them months ago!

US Squash gives Jay Prince money to help fund the magazine because receiving it is a benefit of membership in US Squash, so if the magazine were to resort to an online-only presence, then some significant additional information on the site should be closed to US Squash members only. That could be easily done by setting up a password-protected part of the site. In this section would be additional articles, association news, and enticing visual items, including images and videos from tournaments as well as podcasts, blogs, and other online-only offerings.

The internet is perfect for covering a sport. You can talk about it all you want, include some pictures and diagrams, but actually watching it is always going to have the most impact. But above all, the internet respects the dangers of the fourth dimension when it comes to the dissemination of news. It's time Squash Magazine made the digital leap. 

Let Please Let Please Let Please Let Please Let Please Let Please

The Pro Squash Tour and its merry band of squash infidels are now well into their tournament season, the details of which are located here.

I’ve noted before in this space how the PST has offered an important innovation by recognizing the mind-numbing qualities of the overabundance of ‘Let-No Let’ calls in tournament play. There is nothing like having a long and creative rally be nullified by a ‘Let’ call to suck the air right out of the room. Observers will often sigh when that happens. “Aw…,” says the crowd.

The PST recently noted in one of their squash e-zines that British reporters counted the number of Let-No Let-Stroke decisions at the 2007 Bermuda World Open. The numbers were even higher than I would have imagined.

In the entire tournament there were 31 matches, 116 games, and 1917 points played. In all of those matches, referee decisions were required 959 times, which is a fraction over 50% of the total points. That averages out to 31 decisions per match and 8 decisions per game.

Of the decisions made, 706 (74%) were Lets, 111 (12%) were No Lets, and 145 (15%) were Strokes. In just one match, between Wael El Hindi and Eric Galvez, there were a mind-altering 76 referee decisions made.

Aw…..

Nike, Sports' Leviathan, Is Listening!

Not too long ago I decided to send a link of my blog's comments on Nike, about the opportunity that they are missing by ignoring squash, to their corporate office. Just for kicks.

So I experienced a little flutter of excitement when, a week or so later, I received a note in my in-box from Nike itself. Whoopee, I thought, this is great, finally I can start a conversation with the many-headed hydra of sports marketing!

But it turns out the email was from their 'Outside Idea Submissions Team,' and was a computer-generated response to my original email.

You are receiving this automatically-generated message because you have requested a copy of Nike's Outside Idea Submission Guidelines and Agreement. If you have already received the Idea Submission documents and have a question that is not answered by the Idea Submission Guidelines, or if you have a question about a pending submission, please reply to this message, type the word "Question" in the subject line, and type your question in the body of the message. You will receive a reply within ten business days.

The email then goes on to warn me that ideas submitted to them should have a utility patent or one pending. Uh, thanks for the advice, Nike.

"And I'd Like To Thank 'Nike Squash' for All Their Support!"

The finals of Wimbledon have just been played and Spain's incomparable Rafael Nadal has, somewhat predictably, beaten Tomas Berdych of the Czech Republic. But I thought Berdych played damn well, and the difference between winner and loser came down to Nadal converting his chances at break points, while Berdych, though having those chances, never was able to do so. Thus game, set, match to Mr. Nadal.

One thing I noticed in the final was the Nike swoosh that appeared on both players. Berdych was wearing a cap with a black swoosh, Nadal a form-fitting bandana with a blood-red swoosh. Every time the TV camera focused on either player, there was the firm's well-known logo. They had a guaranteed 3 hours at least of uninterrupted TV airtime. Nike, the sports giant, was going to be a winner no matter what happened on the court today.... 

Nike is an international phenomenon, with its tentacles in all kinds of sports in all kinds of places. All over the world. So it continues to baffle me why a company like Nike would overlook the demonstrably international sport of squash. 

Squash has wide appeal -- as demonstrated by the fact that the sport is played in about 190 countries -- but does not have the penetration in individual countries to attract their attention. Apparently.

But times are tough, and Nike managers must sit around their conference room table thinking of ways to increase sales worldwide. They must! If there ever were a fat target for them to go for, it would be for a relatively under-served sport like squash that needs a corporate champion to take it to the next level. Nike could sell hundreds of thousands of Nike-emblazoned apparel, shoes, and those hats that Nadal and Berdych wore during today's final, and the sport of squash would finally have its first big-time corporate sponsor. Everybody wins. 

Thank you, Nike Squash, thank you so much!